Market Structure

An analysis of market structure for a given sector, sub-sector or category based on factors that segment the market.

Market segmentation

As well as providing data about a market as a whole, PMR always delves deeper into the market’s structure, identifying and analyzing meaningful segments, components, divisions etc. Our market segmentation:

• adds depth to market analysis
• increases the precision of market trends assessment
• makes forecasting more accurate

In practice, the broader the definition of a market, the less homogeneous the situation in this market is likely to be, requiring detailed segmentation. In some cases we also prepare forecasts for specific market segments.

Distribution channels

In some reports we analyze distribution channels operative within a market, which can be seen as another form of market segmentation. In most cases distribution channels are presented in terms of value and market share, along with a forecast for the next years.