Cosmetics retail market in Poland 2019

Market analysis and development forecasts for 2019-2024

Infographic Brochure Index and sample pages

Industry Report

Cosmetics retail market in Poland 2019

Market analysis and development forecasts for 2019-2024

This product is also available in Polish

Cosmetics retail market in Poland 2019

Market analysis and development forecasts for 2019-2024

Infographic Brochure Index and sample pages
Other versions: Polish
Sector: Cosmetics
Country: Poland

The report offers a comprehensive analysis of cosmetics retail in Poland. It discusses market value, growth, and distribution channel shares in the years to 2018 with a forecast until 2024, looks closely at key product categories, profiles top players, and presents findings from our latest consumer research.

Content

What is the content of the report?

  • Market value and growth over the last years with an exclusive forecast until 2024
  • Sales value by distribution channel in 2015-2024
  • Sales value of nine key product segments (body care, facial care, hair care, perfumes, makeup cosmetics, oral care, dermocosmetics, hair removal, and cosmetics for children) with a forecast until 2024
  • Value of the premium end of the market in 2015-2024
  • Commentary that explains the story behind the data: causes, implications, market development scenarios until 2024
  • Poles’ cosmetics buying behaviour – findings from a new PMR survey that interviewed 516 adult Poles
  • Impact of new legislation (enacted and planned) on cosmetics retail
  • Discussion of the consolidation trend in cosmetics retail in Poland
  • Top retailers of cosmetics in Poland by revenue and store count. Their strategies and expansion plans.
  • Grocery retailers’ cosmetics offer: how grocers are developing their cosmetics ranges (manufacturer brands and private label), with an estimate of how much revenue Biedronka, Lidl, Tesco, Carrefour, or Auchan earn from cosmetics sales
  • Chains’ sales revenues
  • Sales per store
  • Chains’ store numbers
  • The combined market share of the top 20 players
  • Revenues of the top 20 players (compared to 10 in previous editions of the report)
  • Distribution channels covered: cosmetics stores/drugstores, hypermarkets, supermarkets, discount stores, grocery and general merchandise stores, direct selling, online, open-air markets.
Benefits

Why to buy the report?

  • Complete picture of cosmetics retail in Poland
  • Exclusive forecasts until 2024 for the market as a whole and for individual distribution channels  
  • Analysis of key trends
  • Alternative market development scenarios
  • Top players in all channels, with an estimate of how much revenue non-specialty retailers earn from cosmetics sales
  • A survey of Poles’ cosmetics buying behavour  
  • Sales of nine key product categories
  • Value of the premium end of the market.
Users

Who benefits from the analysis?

  • Cosmetics/drugstore chains
  • Direct sellers
  • Large-format grocery stores
  • FMCG wholesalers
  • Cosmetics manufacturers
  • Packaging manufacturers
  • Manufacturers of cosmetics accessories (hair and body care)
  • Cosmetics ingredients manufacturers
  • Banks and investment funds
  • Retailers looking to add cosmetics to their product range (e.g. fashion chains)
  • Companies interested in Poles’ cosmetics buying behaviour (research firms, consultancy firms, advertising agencies).
Table of Contents
  • Methodology
  • Executive summary
Other versions: Polish
Sector: Cosmetics
Country: Poland

Cosmetics retail market in Poland 2019

Market analysis and development forecasts for 2019-2024

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